The Perth hotel is Aloft’s first step in to the Australian market. Clean, contemporary architecture houses open spaces that are alive with activity. A vibrant social scene starts with the signature WXYZ^® bar, hosting live music from up-and-coming local artists. Artwork from local, West Australian artists, include works by Anya Brock and David Spencer. Aloft Perth was built by BGC Development in partnership with Starwood Hotels and Resorts. Part of The Springs mixed-use development, the hotel offers a modern all-day dining venue, and event spaces with panoramic views of the Swan River.

Aloft Perth brings a new kind of hotel experience to West Australian shores. Different by design, our work for Aloft Perth embodies the open and upbeat hotel concept, with its industrial, urban aesthetic, sophisticated design and savvy use of space. Our final designs pushed the boundaries of Aloft’s brand guidelines, to better reflect the bold interiors. Oversized iconography, intense colours, concrete finishes, and stencil lettering all inject a dynamic street aesthetic into the final signage program.

Already making its mark, Aloft Perth recently won a slew of Industry Awards, including Winner of AHA WA 2017 Accommodation Industry Awards, Best Superior Accommodation Hotel.

W Hotels are known for Design that defies expectations in iconic locations and for brand expressions that require Extreme Wow. More than just a hotel experience, W is a luxury lifestyle destination where signage and wayfinding are expected to provide surprising, memorable moments that captivate their guests. Key to each W property is its signature W sculpture, setting the stage for exclusive and extraordinary experiences that are amplified across social media, around the world. Coordination with the interiors was essential to the success of this project, to ensure signage legibility within an environment of wildly contrasting wall finishes.

Each W Hotel captures its own unique sense of place. W Brisbane achieves this through the wondrous, Brisbane-centric, hotel narrative of a River dreaming. Large W sculptures set the tone, combining Brisbane vitality with the vibrant colour of jacaranda trees surrounding the site. Different qualities of water are explored through materiality, from highly reflective lettering like still water, to letters that appear like tumble-worn river stones. Carpark signage references the art facade of the building, bringing a little of the architecture inside and injecting it with a vibrant Queensland palette. Signage made of water droplet-like glass balls and dichroic surfaces shift and change as guests move past them, creating signage that is not static, but as vibrant and changing as the city itself.

Anchors Aweigh is a brand story crafted to reaffirm Pier One’s connection to the harbour, its nautical heritage, and the rich colonial history of its locale. The owners, TMG Holdings Ltd Pty, and their new global partner, Marriott Hotels and Resorts, commissioned Corlette to reposition the hotel and develop a set of brand values and a new identity embodying the positioning of Marriott’s collection of Autograph hotels – Exactly like nothing else. The vision is to create a renewed sense of direction and consolidate the hotel’s reputation as Sydney’s leading landmark hotel.

Our resulting brand design uniquely blends history with a nautical palette and symbology, and clean, contemporary typography. The Anchors Aweigh brand positioning and accompanying marketing materials have unified back and front of house, streamlined a number of internal processes and provided staff with the tools to deliver an experience befitting the hotel’s landmark location. Since implementation, Pier One team morale, brand awareness, and occupancy rates are all up. Delivering the right results and the right clientele.

Our brief was to establish a new 20^th Century classic look and feel for the hotel, across signage and graphics, appropriate for one of the world’s leading luxury brands. Defining a position and style in-keeping with the brief, we designed for an intimate and welcoming space more akin to a home than a hotel. Our approach is pared-back, refined, and elegant, The choice of materials and use of language creates a solution as unobtrusive and understated as possible. Minimalist typography, stylish black and white photography, honest materials and simplicity in F&B naming, for The Dining Room and The Bar, combine in a stylish and elegant solution that designed to be seen and not heard.

Emirates One&Only Wolgan Valley, Australia’s ultra-luxury, conservation-based resort in the Blue Mountains, asked brand partner, Corlette, to create an identity, label and packaging design for their exclusive 1832 Wolgan Gin. Created in collaboration with Mikey Enright owner of, The Barber Shop gin bar, and Ian Glen, of Stone Pine Distillery, Bathurst. The branding needed to capture the spirit of 1832 Wolgan Gin – a delicious, aromatic spirit, a deep connection to nature and the valley of its origin.

Historically named after the early settler heritage of Wolgan Valley in 1832, the logomark draws inspiration from historical Australian ironwork found on location. This connection to place continues with illustrative representation of the seven unique, native botanicals infused together to create a flavour profile distinctive to the region.