Clarity of thought paired with flawless aesthetics – this is our philosophy. A clear framework for creative thinking enhances your brand’s effectiveness, differentiation, and market preference. We unearth powerful, research-based, strategic insights for practical application in your brand communications.

  • Brand audits
  • Brand purpose
  • Brand positioning
  • Brand architecture
  • Ideation workshops
  • Brand research

Building a great brand is about building emotional connections. Brand identity is a crucial aspect of any business – a meaningful, visually emotive representation of your vision and purpose. We create a holistic vision of your brand identity, illustrating how it can be effectively applied across every touchpoint.

  • Naming
  • Logo design
  • Brand collateral
  • Brand language
  • Brand guidelines
  • Brand culture

We specialise in developing hospitality concepts, identities and experiences, operational advisory, spatial planning, and design/architect collaboration that create market-leading, popular and profitable venues for clients. Underpinned by decades of successful venue development, our creative solutions are always grounded in operational realities, saving clients time and money from inception through to ongoing trade. Authenticity and storytelling is at the heart of our process, ensuring consumers engage with the brand on and off premise.


We seek to create beauty, clarity, and personality. Our bespoke graphic designs apply fluent aesthetics and insightful communication strategies to meaningfully connect with your intended audiences. We believe that good design provides a compelling point of difference for your organisation.

  • Communications
  • Hotel collateral
  • Digital branding
  • Environmental graphics
  • Art direction
  • Packaging

The science of applied wayfinding seeks to move, navigate, and inform people in the unfamiliar, built environment. Strategic wayfinding harmoniously integrates intelligent design into its surroundings, communicates with intent, encourages exploration, inspires confidence, and guides people. We focus on ensuring accessibility to all, regardless of language or physical ability.

  • Wayfinding strategy
  • User journeys
  • Location plans
  • Accessibility assessment
  • Room number strategy
  • Bill of quantities
  • Message schedule

Signage is an opportunity to not only inform and instruct, but to ignite the senses and truly connect to people. We merge brand expression, standards, and form to create beautiful, high-quality, flexible signage solutions. We apply our extensive knowledge of exterior, interior and digital signage solutions to bespoke one-off solutions, kit-of-part systems, and urban planning.

  • Bespoke designs
  • Kit-of-parts systems
  • Urban planning
  • Technical documentation
  • Supervision services
  • Authority approvals
  • Prototyping

We create experiences to remember. Our multi-sensory brand experiences are based on your vision and purpose, connecting your staff, guests, customers, and stakeholders to an authentic brand experience. If your objective is to alert, engage, educate, entertain, inform, invite, tease, or simply converse, we design to inspire, influence and change behaviours.

  • Placemaking
  • Branded spaces
  • Brand activation
  • Brand engagement
  • Installation
  • Art consulting

Global leaders in experiential branding and wayfinding.
40 years of luxury, hospitality and lifestyle design.
Welcome to Corlette, where great design ignites the senses.