• W Kuala Lumpur

    Branding | Packaging Design

    W KUALA LUMPUR

    Malaysia

    Bright palette and graphics capture W’s essence of Electrify the Senses

    Evocative
    Confluence

    The bold, highly textured urban graphics and vivid photography of our Flock branding reflects the evocative Confluence hotel narrative of W Kuala Lumpur. Flock is W’s quirky, all-day dining restaurant with modern Australian cuisine that’s focused on sustainable food, celebrating diverse, locally sourced produce, cheeses and honey.

    Electrify
    The Senses

    The bright brand palette and graphics capture W’s essence of Electrify the Senses whilst communicating the various meanings behind the restaurant’s name, Flock; to gather, to come together, a number of birds. The logo playfully adopts a feather into the wordmark. Collateral designs fuse a multitude of curious elements, echoing the hotel’s avant-garde approach to luxury. All elements layer and merge with the Confluence narrative, bringing different forms together to create one, new and unique guest experience.

  • Waldorf Astoria Beijing

    Signage Design | Wayfinding | F&B Branding | Graphic Design

    WALDORF ASTORIA

    Beijing, China

    Rich Chinese tradition and modern affluence flawlessly combined.

    Modern
    Elegance

    Rich Chinese tradition and modern affluence flawlessly combine at Waldorf Astoria Beijing. This distinctive hotel, where Oriental charm meets contemporary luxury, is located in the heart of the Wangfujing area.

    Inspired and impeccable, every signage detail communicates a more refined guest experience.

    Contemporary
    Luxury

    The Waldorf Astoria Beijing blends modern elegance, rich Chinese heritage and legendary Waldorf service to create a unique hospitality experience. Consequently, the wayfinding and signage program is sleek, stylish, and opulent. Inspired and impeccable, every signage detail communicates a more refined guest experience.

  • The William Inglis Hotel

    Signage Design | Wayfinding

    THE WILLIAM INGLIS HOTEL – MGallery by Sofitel

    Sydney, Australia

    The William Inglis Hotel embodies an iconic destination with rural soul

    Rich & Unique
    Heritage

    William Inglis & Son commissioned Corlette Design to deliver a comprehensive signage and wayfinding design program for The William Inglis Hotel and Riverside Stables. The Inglis family are internationally renowned bloodstock auctioneers, most notable for their world-famous Sydney Yearling Sales. Inglis is an iconic Australian brand, built on a 100-year heritage of continuous operations in Newmarket, Australia. The business relocated operations to Warwick Farm, partnering with M Gallery by Sofitel to establish The William Inglis Hotel, alongside the Riverside Stables. $140 Million investment in the future of the company, Arthur Inglis stated that the goal is ‘to set the business up for another 100 years’. Signage and wayfinding needed to embody the Inglis brand vision whilst preserving its rich and unique heritage. Located at Warwick Farm, in Sydney’s evolving Western Suburbs, the new hotel and precinct opened for operations in February 2018.

    Celebrating a passion for equine culture and providing heartfelt hospitality

    Rural
    Soul

    The William Inglis Hotel and Riverside Stables wayfinding and signage design narrative embodies an iconic destination with rural soul, celebrating a passion for equine culture and providing heartfelt hospitality generations in the making. Every signage detail is highly considered, bringing brand equity across from Newmarket; the pennants of Sale day, rural cues in replica rooftop typography, barn bracket details on exterior signage, carefully researched reproductions of historical Inglis fonts, exquisite saddlery and craftsmanship in interior directionals, stable hook detailing, and architectural cues in graphic elements such as arrows. So too, leather, brass, and timber materiality are carried over from Newmarket to communicate rich luxury, equine culture, and hospitable warmth.

    From the beginning, Corlette understood our longterm vision for the business, and they worked closely with our other partners to achieve it. Relocating to Warwick Farm has been a bold undertaking… and we’re delighted to see the Inglis heritage celebrated through design, often in unexpected ways. I have received compliments on our beautiful signage, it is something people notice and respond to. It has been a great experience working with Corlette.

    ARTHUR INGLIS

    Director & Deputy Chairman William Inglis & Son Limited

  • Wolgan Dining Room

    F&B BRANDING | GRAPHIC DESIGN

    EMIRATES ONE&ONLY DINING ROOM

    Wolgan Valley, Australia

    CONNECTION
    TO NATURE

    Emirates One&Only Wolgan Valley strive for meaning and permanence in how they grow and procure food, and how they contribute to the inspiring narrative of Wolgan Valley. Continuing a decade-long partnership with Corlette, having previously collaborated on branding, marketing, photography, and publications, One&Only Wolgan Valley approached us to create Food & Beverage branding for three distinct venues; Country Kitchen, Wolgan Dining Room, and 1832 Heritage Homestead and Kitchen Garden. After an immersive guest experience, and interviews, a suite of venue brands were developed– seeking to be in tune with nature and the earth.

    The fine copper foil detailing adds a sense of luxury, whilst the powder green stock used for the breakfast menu reflects the panoramic morning views

    Sense of
    Place

    The signature-style logo for Wolgan Dining Room captures the essence of the highly personalised, exclusive, yet relaxed feeling you experience as a One&Only Wolgan Valley guest. Highly stylised black and white photography, captured on site during our guest immersion, is in keeping with the One&Only brand. Uncoated, earthy paper stocks represent the resorts deep connection to the land. The fine copper foil detailing adds a sense of luxury, whilst the powder green stock used for the breakfast menu reflects the panoramic morning views. This considered branding for Wolgan Valley contributes to the important, ongoing culinary conversation about the purity, ingredients and sense of place that is the Greater Blue Mountains.

    AGDA Design Awards Finalist 2019
    AGDA Awards Logo@2x-80
  • W Maldives Hotel

    Signage Design | Wayfinding | Graphic Design

    W MALDIVES

    Fesdu Island

    A tropical playground with a true W Wow effect!

    Quiet
    Contemplation

    W Maldives in the Indian Ocean is a million miles from anywhere. Starwood approached Corlette to help launch the Group’s first luxury Retreat & Spa in the Maldives. W Retreat & Spa Maldives is a private, boutique resort located in North Ari Atoll on the exclusive island of Fesdu. The Retreat & Spa’s philosophy is one of quiet contemplation, where you can escape convention and completely unwind. Our challenge was to deliver a way-finding, signage and brand package in tune with this philosophy and sympathetic to the resort’s tropical location.

    Inspired by the natural surroundings of crystal blue waters and white-sandy beaches

    Barefoot
    Luxury

    Inspired by the natural surroundings, crystal blue waters, white-sandy beaches, and the sand in between our toes, the creative concept of Barefoot luxury came to life. Our approach to the signage and wayfinding is, quite literally, from a very different angle. A bespoke font was developed and featured in directional messages, embedded within the sand, alongside island pathways. The copper studded lettering, over time, has beautifully oxidized changing to an exotic aqua that echoes the turquoise lagoon. Barefoot luxury is also carried through into the Spa, and Food & Beverage facilities where you will find signage inlaid on overwater boardwalks. Room numbers and directional signage are designed to seamlessly integrate into the landscape overwater, beach and island villas.