Signage Design | Wayfinding | Graphic Design
In the heart of one of the world’s most energetic cities
W Hotels Worldwide, part of Marriott International, unveils W Shanghai – The Bund, in the heart of one of the world’s most energetic cities. With limitless views overlooking the Huangpu River, W Shanghai will set the scene on the North Bund. Owned by Sinar Mas Group, the hotel features a blend of bold design and decadent style which combines to create a captivating contrast of Shanghai’s past and its avant-garde present.
W is defying expectations and breaking the norms of traditional luxury
W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. That’s why Corlette’s deconstructed, faceted entry sign is a bold, larger than life, sculptural statement. A highly crafted glass artwork, it reflects the coming together of the old and new, rotating through different colourways to light up the night.
Corlette’s sky sign for W Shanghai is a bold futuristic beacon, set atop the uniquely curved frame of the building’s edifice. Glamorous interior wayfinding is alight with electric fire, and highly reflective, metallic profile-cut letters ‘wow’ and pop on directional signs.