W Brisbane Wayfinding & Signage by Corlette.

Each W Hotel captures its own unique sense of place. W Brisbane achieves this through the wondrous, Brisbane-centric, hotel narrative of a ‘River dreaming’. Signature W sculptures set the stage for exclusive and extraordinary experiences that are amplified across social media, around the world.

W Hotels are known for Design that defies expectations in iconic locations, for Extreme Wow. Even by its own standards, W set out to do something extraordinary with W Brisbane. Taking advantage of Brisbane’s increasing energy and momentum, the 34-storey tower along North Quay not only signifies the W brand’s return to Australian shores, it is the first five-star hotel to launch in Brisbane in 20 years.

Corlette are proud to share our daring signage and wayfinding for W Brisbane – our 13th collaboration with W Hotels Worldwide. Our deep connection with the W brand, spans two decades since the brand’s inception in 1998.