Expertise

STRATEGY

Clarity of thought paired with flawless aesthetics – this is our philosophy. A clear framework for creative thinking enhances your brand’s effectiveness, differentiation, and market preference. We unearth powerful, research-based, strategic insights for practical application in your brand communications.

Brand audits
Brand purpose
Brand positioning
Brand architecture
Ideation workshops
Brand research

IDENTITY

Building a great brand is about building emotional connections. Brand identity is a crucial aspect of any business – a meaningful, visually emotive representation of your vision and purpose. We create a holistic vision of your brand identity, illustrating how it can be effectively applied across every touchpoint.

Naming
Logo design
Brand collateral
Brand language
Brand guidelines
Brand culture

GRAPHICS

We seek to create beauty, clarity, and personality. Our bespoke graphic designs apply fluent aesthetics and insightful communication strategies to meaningfully connect with your intended audiences. We believe that good design provides a compelling point of difference for your organisation.

Communications
Hotel collateral
Digital branding
Environmental graphics
Art direction
Packaging

WAY-FINDING

The science of applied wayfinding seeks to move, navigate, and inform people in the unfamiliar, built environment. Strategic wayfinding harmoniously integrates intelligent design into its surroundings, communicates with intent, encourages exploration, inspires confidence, and guides people. We focus on ensuring accessibility to all, regardless of language or physical ability.

Wayfinding strategy
User journeys
Location plans
Accessibility assessment
Room number strategy
Bill of quantities
Message schedule

SIGNAGE

Signage is an opportunity to not only inform and instruct, but to ignite the senses and truly connect to people. We merge brand expression, standards, and form to create beautiful, high-quality, flexible signage solutions. We apply our extensive knowledge of exterior, interior and digital signage solutions to bespoke one-off solutions, kit-of-part systems, and urban planning.

Bespoke designs
Kit-of-parts systems
Urban planning
Technical documentation
Supervision services
Authority approvals
Prototyping

EXPERIENCES

We create experiences to remember. Our multi-sensory brand experiences are based on your vision and purpose, connecting your staff, guests, customers, and stakeholders to an authentic brand experience. If your objective is to alert, engage, educate, entertain, inform, invite, tease, or simply converse, we design to inspire, influence and change behaviours.

Placemaking
Branded spaces
Brand activation
Brand engagement
Installation
Art consulting

Global leaders in experiential branding and wayfinding.
40 years of luxury, hospitality and lifestyle design.
Welcome to Corlette, where great design ignites the senses.